The Calthorpe Estate

• 610 hectares (1500 acres)
• Contains one of England’s largest urban conservation areas
• 6,000 residential properties and over 17,000 residents
• Among the top 25 fastest growing affluent residential areas in England and Wales *
• Above national average profile of ABC1 adults – concentrated in managerial and professional occupations
• 2.7 million sq ft of office space and over 18,000 workers

Edgbaston

• 20,286 residents *
• 33% of adults are social grade AB (higher and intermediate managerial/administrative and professional), compared to the national average of 22% **
• 24% of the population have A levels and 35% have degrees, compared to the national average of 8% who have A levels and 20% who have degrees **
• 25% of workplace population have higher managerial and professional occupations, compared to 12% nationally **

* 2001 Population Census
** ONS 2001